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Online shopping is the process whereby consumers directly buy goods or services from a seller in real-time, without an intermediary service, over the Internet. If an intermediary service is present the process is called electronic commerce. An online shop, eshop, e-store, internet shop, webshop, webstore, online store, or virtual store evokes the physical analogy of buying products or services at a bricks-and-mortar retailer or in a shopping mall. The process is called Business-to-Consumer online shopping. When a business buys from another business it is called Business-to-Business online shopping.

The term 'webshop' has a number of meanings as a noun. An online retailer may be called a 'webshop'. Web development, hosting and other web-related activities can be called 'webshops.' The word 'webshop' is also used as a verb- 'I will webshop for that.' Buying online grew because.